Communication
Strategic corporate communication enables information, interaction and integration of different internal and external stakeholder groups creating trust and underlining purpose. Strategic communication ensures:
- best mix of different communication disciplines
- best fit regarding content and channel for different stakeholder groups
- consistency of messages across all communication channels
- stakeholder engagement by interactive communication tools
Based on my longterm experience as a senior practitioner in different roles in corporate communications I am able to offer a broad range of services in the following areas:
- communication strategy
- leadership communication
- (internal) CSR communication & change communication
- (external) ESG communication & ESG reporting (sustainability)
Publications
CSR und Interne Kommunikation
Forschungsansätze und Praxisbeiträge
Riccardo Wagner, Nicole Roschker, Alexander Moutchnik (Hrsg.)
SpringerGabler 2017
CSR Kommunikation. Hype oder Disziplin mit Zukunft?
CSR-MAGAZIN, Ausgabe 28 vom 11. Dezember 2017
Projects
Communication Strategy & leadership communication
communication strategy in the context of rebranding
International Business Network
Change Communication
stakeholder analysis
advising leadership team, including workshops
- programm development & -implementation: internal change communication & stakeholder management
- ghost writing & copywriting
Local social enterprise, healthcare
Change Communication
Internal change project:
- internal workshops & interviews, executives & staff
- programme development internal change communication, co-creation process with internal departments & communications team
Publicly traded international company, logistics & transportation
Change Communication
Internal communication supporting international change project:
- stakeholdermapping & stakeholdermanagement: onboarding & integration of different stakeholder groups & committees
- narrative based on change agenda
- planning & coordination of different communication activities e.g. townhall-meetings, webcasts, personal meetings in smaller groups…
- controlling & impact measurement
International Consultancy
CSR- & Internal Communication
- CSR-strategy & (skills based) corporate volunteering programme, strengthening employee engagement and employer branding
- set of internal communication activities accompanying the programme
International Consultancy